Lock the art direction first
The fastest way to lose time is to generate variants before the team agrees on the visual language. Start with a single hero still that proves composition, palette, and tone.
Expand only after the hero is approved
Once the hero lands, use that direction to create the square, portrait, and alternate crops the campaign needs. This keeps the review focused on usefulness, not randomness.
- Build from one approved mood.
- Keep palette and product framing stable.
- Use one share surface for review comments.
Treat the public page as a client-facing asset
A polished review page changes perception. Instead of sending disconnected files, you give stakeholders a clear narrative: goal, outputs, and next step.